Bright Pressure: The Science and Ethics of Light That's Designed to Own Your Attention
The lights around you aren't neutral. From the warm amber glow of a cocktail bar engineered to make you order another round, to the pulsing neon of a casino floor designed to erase your sense of time, illumination has become one of the most sophisticated tools in the modern persuasion arsenal. Neuroscientists, design ethicists, and a growing group of artists are starting to ask: when does designed light cross the line?